Lucozade Sport – January Update
For Lucozade Sport, it has been a busy start to the most exciting year of British Sport ever. Here is a quick round-up of what they have been up to:
Faster. Stronger. For Longer.
In January, Lucozade Sport launched an exciting new claim proving their first class performance credentials. Faster. Stronger. For Longer. was launched with a major new ATL campaign featuring their Olympic ambassadors – Mo Farah, Phillips Idowu and Louis Smith alongside their new signing, Manchester United and England winger Ashley Young.
In exclusive, behind the scenes content, Mo, Phillips and Louis talk about what drives them on and how they are planning to reach their peak during the summer. Go to www.youtube.com/lucozade
Official Sports Drink of England Rugby
New players, new coaches and a new sponsor. There is a real sense of excitement around the England Rugby team at the moment and Lucozade Sport is delighted to be part of it. They have signed a strategic partnership with the RFU with the deal running until 2016. Lucozade Sport will fuel England Rugby at all levels, becoming official partner to the Senior, Saxons, Sevens and Women’s squads.
Lucozade Sport and athletics
Continuing their support of amateur athletes, Lucozade Sport has sponsored two Asics Human Race ‘Wildman’ and ‘Tuffman’ races – off road events that challenge competitors to the limit. Finally they have also continued their support at the elite end by fuelling competitors in the Aviva International Matches in Glasgow and Sheffield.